Friday , 24 May 2013
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How to Optimize Images for Web and Blogs: Perfect Image Optimization Guide

Speedy site is the main reason people would love to browse through your blog/website and come back again and an advantage for SEO. There are several factors responsible for faster loading of sites, nope I’m not going to talk about all the factors now, so here I’m going to guide you on one of the main reason i.e. perfect image optimization without any use of professional software.

1 png gauntlet compression How to Optimize Images for Web and Blogs: Perfect Image Optimization Guide

PNG is the best image format to use on web, you can compress and convert images to PNG without losing image quality with the help of ultra-configurable utility ” PNG Gauntlet ” which is lightweight and very much popular to optimize images, image format supported are: JPG, GIF, TIFF and BMP.

Know more about PNG Gauntlet: click F.A.Q

So grab the below requirements and follow the simple steps to optimize images for web and blogs easily and get more enhanced output:

Requirements:
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  • Microsoft Office Picture Manager (MSOPM) (MS Office Tool)

STEP: 1
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>> Download and install ” PNG Gauntlet

>> Ensure your computer have .Net Framework 4.0 or above if not download from above and install (ver. 3.5 is pre-installed in Windows 7)

>> Other than this MSOPM is required, it comes as a bundle in MS Office suite (Except MS Office 2013), to check go to start button>All Programs>Microsoft Office>Microsoft Office Tools, if it’s there then move directly to STEP 2.

>> if you want to install please run any MS Office version setup except 2013 and I guess you must have its setup, don’t worry if you don’t have download from below and in the setup click on ‘Customize‘. Under the ‘Office Tools‘ menu ensure “MSOPM” is selected.

2 msopm office tools How to Optimize Images for Web and Blogs: Perfect Image Optimization Guide

STEP: 2
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Open PNG Gauntlet,

>> Browse through your computer’s directory to select the image for optimization.

>> For batch processing, click on ‘Add images‘ and select images in bulk.

>> Give the path for output and Click ‘Optimize!’ ()

NOTE: Image compression utilize more CPU power so make sure to check ” Run Compressors With Low Priority

3 png gauntlet options How to Optimize Images for Web and Blogs: Perfect Image Optimization Guide

High Priority = Faster Output + More CPU Power

Low Priority = Slower Output (Recommended) + Less CPU Power

NOTE: For you to better understand how well this method work and show the best results I have selected PNG format grass-image (Full-HD 1920*1080) to illustrate in this article.

STEP: 3
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Now open the image you just optimized above,

>>simply double-click to open by default in “Windows Photo Viewer” and click Open and select ‘MSOPM‘ OR

4 edit pictures on msopm How to Optimize Images for Web and Blogs: Perfect Image Optimization Guide

>> Right-click on image, go to “Open with” > select MSOPM, OR

>> Directly open the file in MSOPM

STEP: 4
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5 open image in msopm How to Optimize Images for Web and Blogs: Perfect Image Optimization Guide

6 auto correct image How to Optimize Images for Web and Blogs: Perfect Image Optimization Guide

Now click on “Edit Pictures

>> Click “Auto-Select” to add sharpness into image and save the image (may slightly increase image size by 5-10 KB only and depends on actual file size), it’s optional to use but I suggest to use only for real pictures aka captured from phone or cameras, test this feature on every colorful images otherwise undo it.

Now compare the images you just saved with earlier image, I bet now you have the enhanced image.

 

 

STEP: 5
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For proper image optimization I suggest to compress once more in MSOPM to lower the resolution if the image is HD or Full-HD, I know you already have compressed the image in STEP 2 but it’s must to load images even on low-bandwidth so in MSOPM>edit pictures, under ‘Change picture Size‘ click “Compress Pictures” and,

7 compress pictures How to Optimize Images for Web and Blogs: Perfect Image Optimization Guide

>> select “Document” because it applies the proper size 1024*768 which is considered as quality image and save space, you may also choose Web Pages if you feel document choice is still too high, choose what’s best and suitable for you.

Document: 1024*768

Web Pages: 448*336

>> click OK save the file (Ctrl+S) OR

>> Go to File> Save as, save it and close MSOPM.

If any warning occurs, choose “Create File” and close MSOPM if another occurs choose ”Don’t Save“.

- Output file will be saved in the same directory as soon as you click create file where your source image is located.

That’s it now you have the perfectly optimized image and absolutely ready to publish. [Click on the images link to view the original files as a proof].

Image-Size Comparison Chart Below:
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File/Process

Image Type/Res.

Size

     
Original Grass-Image

PNG-1920*1080

3.89 MB

After PNG Compression

PNG

2.50 MB

After MPOM Compression

JPG-1024*576

67.1 KB

After Auto-Contrast

JPG

76.4 KB

     

NOTE: PNG Gauntlet is only for Windows platform, click on the links below for similar software for other platforms like Linux and MAC

Trimage (Linux/Cross-platform): http://trimage.org/

ImageOptim (MAC): http://imageoptim.com/

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image optimization optimization software web
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About Devagya Uikey

is a student of BCA final year, Career College, Bhopal (M.P) India. A social media guy, hardcore gamer, enthusiastic geek, blogger, student pursuing career in IT Security. Read More

6 comments

  1. really it’s so much helpful to every blogger. thanks dude for sharing

  2. Devagya bro please tell me which image format works best for seo? I am running a blog and I want to optimize my blog posts for better SERP? Please suggest me which file format should I use?

    • Hi Ankit, there are only 3 formats basically used for web and blogs i.e PNG-JPEG-GIF but to choose which ones best it all depends what kinda picture it is, example:

      1) For glossy finish images like 3D images and graphics icon the format to use is PNG (Lossless, Large size, wrong choice for Full-HD pictures)

      2) For images which is been captured in real life environment like your family pics etc., should be in JPEG because this format support millions of colors and so it’s the default format in all digital cameras (Lossy, small size, good for all HD images).

      3) For images, like the one i used in my recent giveaway are GIF which support animations (Lossless, good for 2D images)

      I tried my best to explain in short hope you got it, but i suggest visit the below link for perfect idea of image format:

      Click for Link 1 and Link 2

  3. Nice article about image optimization. I think this article is so informative and i will follow this techniques in my blog for better blogging.
    You can visit my blog
    <a href=”http://www.myseotechnique.com”>seo techniques</a>

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